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Cookie	Dauer	Beschreibung
_calendly_session	21 days	No description
_clck	1 year	No description
_clsk	1 day	No description
_ga_0H7DH9W5G8	2 years	No description
_gat_gtag_UA_90469700_34	1 minute	No description
_hjSession_2871943	30 minutes	No description
_hjSessionUser_2871943	1 year	No description
AnalyticsSyncHistory	1 month	No description
CLID	1 year	No description
first_timestamp	3 months	No description
FPID	2 years	No description
FPLC	20 hours	No description
kununu		No description
kununu_country	1 hour	No description
kununu_country_ip	1 hour	No description
kununu_op	1 year	No description
last_timestamp	3 months	No description
li_gc	5 months 27 days	No description
nitroCachedPage	session	No description
outbrain_cid_fetch	5 minutes	No description
referrer_user_id	14 days	No description available.
SM	session	No description available.
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Cookie	Dauer	Beschreibung
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.

Cookie	Dauer	Beschreibung
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_00000	2 years	This cookie is installed by Google Analytics.
_gat_user	1 minute	Google Analytics sets this cookie to throttle request rate.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.

Cookie	Dauer	Beschreibung
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Cookie	Dauer	Beschreibung
_uetsid	1 day	Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid	1 year 24 days	Bing Ads sets this cookie to engage with a user that has previously visited the website.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.

Das tzn Digital Ventures GmbH E-Commerce Glossar

E-Commerce

Facebook Ads

Call to Action

Google Ads

Conversion Rate Optimierung

Conversion Rate

Cost per Akquisition

Cost per Lead

Cost per Order

Customer Journey

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Das tzn Digital Ventures GmbH
E-Commerce Glossar

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